CASE STUDY
Adobe Creative Cloud for Teams
Project Overview.
Creative teams don’t work in theory — they work in motion. For this project, I defined the problem and drove the creative approach to rethink how a creative product offering connects with them across digital touchpoints.
The existing approach was a fragmented experience that lacked consistency and leaned heavily on explanation rather than demonstration. It didn’t fully reflect how small teams actually work, or clearly communicate the practical value of the tools for real collaboration.
The result was a unified system, a clearer story, and a move from telling to showing.
Show, don’t tell.
As soon as I left the briefing, I had a clear vision for how the idea should come to life. The goal was to immerse viewers in the distinct worlds of different creative teams — something that’s often difficult to capture when those teams are distributed and working remotely.
Instead of documenting reality, I wanted to construct it, designing each environment from the ground up to reflect how these teams think and work. Skycar were the perfect creative partner to help translate my initial sketch and big idea into two fully realized, cinematic spaces.
Our Customers.
Headspace creates intuitive, visually engaging products that support user well-being. They represent in-house design teams, where creative work supports product development—from brand expression to storytelling. While core design workflows may live in other tools, Creative Cloud plays a key role in bringing ideas to life visually.
Very True Story is a creative studio focused on blending storytelling with impactful design. They represent agencies working end-to-end—from concept through execution—delivering content across formats, clients, and channels. Their work relies on versatility, craft, and seamless collaboration to create meaningful, lasting connections.
Their Stories.
We believe in doing things differently—with intention, with passion, and with our customers at the center of it all. Every detail here reflects that mindset.
Headspace - Hero Video
Very True Story - Hero Video
Sara has done so much goodness for Teams in such a short time. I keep bringing up her amazing work to various groups as an example of our best design practices.
— Principal Product Marketing Manager, Creative Cloud for teams.
Behind the scenes.
Headspace TeamLauren, Dani, Andy L & Andy T
Very True Story TeamKristen & Adam
DirectorSyra McCarthy
Partner AgencySkycar
Production ManagerBridget Braley